our story

We are Telford

FOUNDER, CLAIRE TELFORD

In an effort to avoid unnecessary and, frankly, insidious toxins, I've been creating my own personal care products for over a decade.

Tinkering with a new hair spritz here and a lip balm there, I thoroughly enjoy the creative outlet of blending my own products.

Before Telford, I wasn’t focused on creating a business but, as fate would have it, an incredible opportunity knocked. In 2018, my partner Nick’s family was restoring the beautiful historic Royal Hotel in Prince Edward County. My mother-in-law, Kate encouraged me to create the bathroom amenities for the hotel. With a toddler in my arms, a baby in my belly, and not entirely devoid of self-doubt, I embarked on the journey of creating Telford. After lots of trial and error, endless love, support and encouragement from Nick and our family and friends, not to mention the arrival of two babies, Telford is finally here and I’m so excited to share it with you!

With Telford, I’ve created all-natural, plant-based formulations that are as gentle as they are effective.

OUR MISSION

Keep it clean!

Discover what goes into our products.